The Xiamen-born designer Dido Liu graduated from Central Saint Martin and founded the fashion brand deepmoss in 2013. The designer draws inspiration from contemporary art and classicism through a female perspective. The iconic femininity and smooth tailoring have become deepmoss’s typical features, showcasing images of gentleness and open-mindedness, along with an insightful expression of strength and beauty.
The brand was voted one of the eight noteworthy Chinese fashion brands by VOGUE. Gene Krell, the creative director of Condé Nast Publications Inc, favors deepmoss for its poetic and romantic style. He attended deepmoss’s show at SHFW and regarded it as a pioneer in the fashion industry. To date, the brand has been featured in numerous mainstream media, including VOGUE, BoF, BAZAAR, and ELLE.