An apparent defect or signs of wear and tear that you want to prevent being seen become the characterising features of the garment for A/W 2024.25. Cuts, ladders and holes are used to elevate rather than devalue pieces. From a bon-ton, controlled style, like David Koma’s little bows or Stella McCartney’s buttons, to highlighting defects with sparkles as Valentino does, to the more brutal, raw impact created by MM6 Maison Margiela’s frayed sweater. Missing parts and threads out of place used to truly eye-catching effect.
Concept and story by Superzoom



















