On the 30th of March 2022 the European Commission presented a package to promote circular business models and empower consumer towards a green deal. Inside an ad hoc strategy for the textile sector that is under close scrutiny given its enormous environmental and social impact. The aims of the EU package include making products more…
Focus on the (un)sustainability of fashion. The young consumer and a path to sustainability is the title of a report published in February by Credit Suisse Research Institute (CSRI) on how young consumers interpret and experience climate change. 10,000 people aged 16 to 40 from Brazil, China, France, Germany, India, Mexico, the UK, Switzerland, South…
Cotton, wool, polyester… There’s no material that, during its production cycle, does not generate some environmental and social impact, and we need to be aware of these impacts if we want to do our part for a more sustainable fashion. With an upstream premise: giving a sustainability license to raw materials to define with certainty…
A pebble slowly starts rolling down a mountain. It picks up speed, and in so doing it drags other stones and dirt, eventually growing into a landslide that reaches the valley. It may be an understatement to call the recent bill proposed in the State of New York a mere “pebble”. Introducing obligations for fashion…
Child exploitation, starvation wages, the denial of human rights… The social issues related to global fashion production are well-known. And yet, too little is being done to resolve these issues at their roots. And that’s not all. Today, we are witnessing troubling environmental phenomena. Let’s look at some of these together to understand why they…
The pandemic has put everyone to the test and the fashion industry has suffered substantially. Analysis from the consulting firm McKinsey showed a fall in profits of 93% in 2020, after +4% in 2019. Looking at it from a different perspective however, this sudden shock acted as an accelerator for sustainability, making it the first…
There are many researches that investigate the purchasing behavior of consumers. Usually, what emerges is the greater sensitivity of Gen Z towards sustainability issues. This sensitivity, however, does not always have a coherent practical implication. Let’s see why. According to the research The Future of Retail Store and Customer Engagement in the New Normal, the…
If in Europe the publication of the bill that will make due diligence on human rights and environmental mandatory for all Member States has been postponed by a few months, Germany is moving forward with the approval of the Supply Chain Law. Licensed by the Bundesrat on June 25th, the law introduces new obligations and…
In the fashion sector, the pandemic acted as a detonator, bringing out contradictions that have actually existed for some time. One of them is the disproportion between supply and demand: just twenty years ago, fashion houses came out with two collections a year, today some brands offer 24, one every 15 days! Clothes worn a…
Sustainability is a strategic choice that often implies a radical change in the business model. Radical changes are not achieved through spot initiatives or marketing actions disconnected from concrete projects, meaning real measurable and accountable performances. Sustainability is an obligatory path too, because all the market indicators converge towards this evidence. Challenging? Yes. Onerous? Of…
