Designer and Creative Director SCA Group
Vice President Pantone Color Institute
President Alliance for European Flax-Linen & Hemp
Knitwear is one of the products with multiple variation possibilities, linked not only to creativity in style, but to the synergy with the choice of yarns, the fineness and the wide variety of processes. Once the theme of the reference season and the style of the collection has been identified, the first step lies in…
An apparent defect or signs of wear and tear that you want to prevent being seen become the characterising features of the garment for A/W 2024.25. Cuts, ladders and holes are used to elevate rather than devalue pieces. From a bon-ton, controlled style, like David Koma’s little bows or Stella McCartney’s buttons, to highlighting defects…
For spring-summer 2025 the materials have become eclectic. The yarns exchange qualities and characteristics. The cotton is organic or instead technical mixed with nylon. Merino wool has a dry, fresh feel and the snappy effect of crepe, without forgetting the inevitable blends of cotton and wool perfect for every season. Nylons have a soft feel…
Playful inspiration, a fun, strange, irreverent poetic vision. Dressing and dressing up with extravagance and originality, with no obligation to take yourself seriously. Photo and concept by Elisabetta Scarpini
Creative director Aviù
Owner CEO MomaConcept S.r.l.
