A business graduate with 10 years’ experience in fashion and international marketing, Marie-Emmanuelle Belzung joined Alliance for European Flax-Linen & Hemp (former CELC) in 2007 as General Delegate, with the initial mandate of defining a strategy to promote the European flax agro-industrial sector in a global market context.
Since 2019, she has steered the development strategy for the flax-linen and hemp industry on innovation & CSR, and driven the global promotion strategy towards the premium and luxury fashion, lifestyle and high-performance markets. A strategy and action plan supported by an economic observatory and by two certifications of origin and traceability, European Flax ™ and Masters of Linen ™, which are the cornerstones for environmental footprint assessments, and for proven functional properties. She also holds a seat on various European Commission bodies.
About Alliance for European Flax-Linen & Hemp
The Alliance for European Flax-Linen & Hemp (formerly known as the CELC, an association founded in 1951) is the only European agro-industrial organization that serves as a global reference and brings together all players in the European Flax-Linen and Hemp value chain. Western Europe is the number one Flax-producing region in the world (France, Belgium, and the Netherlands account for 3/4 of production).
The Alliance for European Flax-Linen & Hemp has a three-fold mission of informing members, brands, and consumers, supporting the European ecosystem and European expertise, and promoting European Flax-Linen and Hemp as the preferred sustainable premium fibres worldwide. It connects 10,000 businesses in 16 European countries and bases its work on the values of solidarity, innovation, scientific validation, and respect for people and planet. It promotes an environment favourable to industry growth and strives to increase the international visibility of European Flax-Linen and Hemp. The technical and environmental properties of these plant fibres inspire global creation and open up new opportunities for industrial innovation.
The Alliance also guarantees the traceability of Flax fibre thanks to the EUROPEAN FLAXTM and MASTERS OF LINENTM certifications.
More information : www.allianceflaxlinenhemp.eu